What a Waste!12/01/2011

The Italian design trio 13 Ricrea has cleverly come up with the brilliant idea of re-using industrial waste by transforming it into a design piece of furniture.

Latex Roll in different colours

The ‘latex roll pouf’ is a very soft, comfortable and ergonomic pouf made from latex from the Italian shoe industry, and, to be precise, from the production of insoles.

Once the footprint has been cut out, tons of bright colour latex are left as factory-floor waste. All this would have ended up in landfill but, thanks to the creativity and commitment of three designers, Angela Mensi, Cristina Merlo and Ingrid Taro, the life of the latex has been extended.

Latex roll is a perfect example of upcycling, where waste material is converted into new materials or products of better quality. The goal of upcycling is to prevent wasting potentially useful materials by making use of existing ones. This reduces the consumption of new raw materials when creating new products. Reducing the use of new raw materials can result in a reduction of energy usage, air pollution, water pollution and even greenhouse gas emissions.

Cristina Merlo says: “Our ethos is to re-consider the concept of source. Waste materials become our new source for the creation of objects and furniture. We spend most of our time studying the materials and the way to re-use them, with the primary aim to reduce the impact on the environment”.

Latex roll is definitely a pouf with a footprint!