Isabel Sanchez Vegara01/09/2017

The Spanish author talks about her children’s books series, “Little People, BIG DREAMS,” which focuses on women who have left their mark on history: inspiring stories of women who overcame adversity and made history by pursuing their childhood dreams.

Why did you choose to focus Little People, Big Dreams on women?

The idea came up when my twin nieces were born. I was looking for some books to welcome them to this world. I was surprised that there were still so many stories of ladies waiting for a prince to come and rescue them. I thought that history is full of incredible women, strong and passionate, capable of fulfilling their dreams. And those were the stories I wanted to tell my nieces about.

What do you hope children, girls and boys, will take away from the books?

Little People, Big Dreams is not meant to be a series for and about girls only, but it seemed important to start from here. We need to break with stereotypes that stigmatize people by their gender and I hope these books are a tiny contribution.

The real message behind Little People, Big Dreams is that we can all achieve our dreams, as long as they’re really ours and not imposed by others. Gender stereotypes include male stereotypes too, and you can’t pretend to change one without changing the other. I think it’s great all kids discover, in the series, new women roles, but it would be even better if they could discover new male roles too. In that sense, I’d love the series to grow with the stories of extraordinary men — men who break the stereotype of the “tough, loud and courageous” hero. Men like Nelson Mandela or Rudolf Nureyev (an acclaimed ballet dancer and choreographer who defected from the Soviet Union).

How do you choose which women you’ll write about?

Little People, Big Dreams is a tribute to dreamers — to those who pursued a dream no matter how impossible it seemed. From that point on, everything has been quite intuitive. I don’t look for women who have simply reached the top in their careers as designers, painters, aviators, writers, researchers or singers. I look for authentic and unique women with a great personality, too.

Of all the women you’ve written about, is there one you really look up to, or who inspires you?

I’d have loved meeting any of these extraordinary women when I was a little girl! But if I have to choose just one, maybe Frida Kahlo is the most fascinating character for me so far.

Why do you find Frida Kahlo the most fascinating so far?

It’s not that I just love her art, but for me, Frida Kahlo’s life also has the perfect mix of love, passion and tragedy to be fascinating. However, some children may find being an aviator like Amelia Earhart or a mystery writer like Agatha Christie much more fun than being a painter. Of course, they’re right, too.

How do you break down sometimes very complex or difficult ideas and situations so young readers will understand?

I always try to find a positive and hopeful point of view, no matter how tough the life of the character has been. It is not a matter of hiding their problems, but seeing them from a different perspective. Of course, there are terrible stories, some of them very hard to explain to a little kid — the childhood of the great Billie Holiday (the American blues and jazz singer who experienced neglect and sexual abuse at a young age), for example.

Are there any plans to feature a Canadian woman in the future?

I would love to! I’m very interested in portraying the life of Kenojuak Ashevak, one of the first Inuit printmaking artists, although I must first keep my promise and dedicate a book to a great Spanish woman, something that I have not done yet. Luckily, the list of incredible women is endless. The world is full of little dreamers.

SHOP NOW THE Little People Series

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Maria Fiter and Marco Migliorisi are the design talent behind Spanish studio Crea-Re, noted for creating stunning, contemporary lighting for the modern living space made from recycled paper.

What is your studio like?

I share the studio with other designers and craftsmen, including jewellers, a knife maker and photographers. It’s one big space for creativity and a very collaborative environment. I like being here because we help and support each other, and in fact I’ve found some good solutions to problems I’ve encountered while creating our lamps. It’s fun working with nice companions too.

Where does your inspiration come from and what or who influences your work?

Inspiration comes unexpectedly and momentarily, because it is always in my head. I try to have my sketchbook with me to capture the new ideas. I just love the paintings of Dubuffet, Tapies and especially the pictures of Polish artist Grupa Nowohucka – the structure of their works are very porous, rough and sculptural. My inspiration comes mainly from nature and art. For instance, the impulse to create the series of lamps called Copernicus came from the shapes of the planets of the Solar System like Luna, Jupiter, Pluto and Globe.

What made you decide to set up Crea-re?

After I finished my Art History studies I tried many different things in my life (from working at the bar, being a carousel operator, working at the casino, organizing exhibitions, being an art curator and a clerk) in many different places (Poland, UK, Italy, Spain). For a long while, I didn’t know what I really wanted to do with my life. It is a BIG and difficult question – for every one of us. But from the earliest period of my life, I liked to draw and to project things: be it a bag, a wallet, a skirt, a bracelet - and this passion has always been present in my life. It was a kind of therapy for me when I was working for a few years in a really boring office. When I got an EU grant for young entrepreneurs - I quit that job and went to the Canary Islands to practice woodworking in a carpenter’s workshop. That was when I decided to setup Crea-re.

What makes you get up in the morning?

A noisy alarm clock! And a feeling that I am doing something I love.

Are there any designers you admire?

I like the brothers Fernando and Humberto de Campana – Brazilian designers that make furniture out of waste products.

What is your favourite piece of design?

An Arne Jacobsen chair the Swam and the Egg. I love the organic forms of his designs.

What are you working on right now?

A new series of lamps from wood and paper mache including wall and floor lamps.

When did you realise you wanted to work with recycled and unwanted materials?

When I found out that projecting objects from waste materials can be very creative and fun, and this is the thing that really makes me happy.

What is the most challenging thing you have ever made?

I learnt how to work with carpenter’s machines like saws, lathes etc. These are tools that I have always found scary to work with!

What do you feel is the best part of your job?

When I finish a lamp I just projected and then see that everything works fine and the result is just like I wanted. It makes me feel very satisfied and happy.

What is your home like? Is it filled with your creations?

I don’t have a home J. I change flats often and I have very few things, but yes – it is always filled with my lamps – I need to check them, right?

What’s next for Crea-re?

I will participate in Fuorisalone in Milano this April and will exhibit my lamps. Marco is working on the prototypes for the new series of upcycled bags for musical instruments. We want to promote them next year at the Frankfurt Fair for musical instruments.

Crea-re’s rustic paper pulp lamps crafted from old newspapers and leftover wood sourced from carpenters’ workshops is available to buy here at E-Side. View the range. 


Valentina Albaek15/10/2014

Valentina Albaek is founder and creative director of Fabulous Goose, the Scandinavian label that creates beautiful duckling-soft blankets, throws and cushions with unusual and vibrant patterns and designs inspired by fairytales, fashion and culture.

What is your studio like?

A mess.

Where does your inspiration come from and what or who influences your work?

Intuition. I know when I see it, and that the result is right. It should be ‘different’, with attitude.

What made you decide to set up Fabulous Goose?

A wish that the process of finding good quality (and therefore ‘safe’) products for ourselves and for our families was easier. To have the reassurance that we are making good choices in our purchases without having to read the consumer watch reports about dangerous substances. That it should go without saying that products are clean and produced fairly and responsibly. This was the kind of thing that inspired me to set up Fabulous Goose in the first place.

For me, I don’t understand the rationale behind manufacturing products that have harmful ingredients in its makeup. But then, it really is down to producers to use things like food-approved colorants over cheaper ones if they want to make their products completely safe for the consumer.

I personally spend lots of time researching, talking and visiting local suppliers and their productcion facilities. I know all about their processes and what materials they are using, so it`s a conscious choice for me to work in this way.

Landscape Organic Bed Throw Blanket

Pictured above: NEW Landscape Organic Bed Throw Blanket in Red

What makes you get up in the morning?

Business is an intellectual game. I find it very entertaining to build a company. It keeps me curious, it challenges me. I don’t get bored. But the main reward comes from when I hear back from our happy customers. I feel a genuine sense of honour and gratitude whenever a parent has trusted me and Fabulous Goose brand enough to purchase a blanket from our range for her baby. As a producer, I feel pride in the quality of the products we deliver and have a clear conscience knowing that these are safe for even the littlest member of the family.

What is your favourite piece of design?

Danish furniture and lightening icons. I love the minimalism, simplicity and cleanness of lines.

Pictured above: Valentina favorite`s piece of lighting: the PH ARTICHOKE by POUL HENNINGSEN 


What are you working on right now?

A new pattern design called “A Wannabe Dog” – based around the idea of a dog that dreams to be ‘something’ else

When did you realise you wanted to work on creating textiles and soft furnishings?

It just happened.

What do you feel is the best part of your job?

Dealing with our customers. I really enjoy it.

What is your home like? Is it filled with your creations?

It’s not completely filled with our creations, but we do use the blankets. I always test our products within our own home environment, but we’re keeping the blankets now because we enjoy them so much – it’s so soft and warm.




Mina Panic02/07/2014

Mina Panic is the founder and owner of IO Kids Design, a British children's furniture company that specialises in stylish, high quality, multi-functioning pieces – from versatile bunk pods with a handy integrated workstation to a portable seat with generous storage. A mum herself, Mina’s design ethos is for IO Kids products to be versatile, practical and adaptable to the child's ever-changing needs. Furniture is made from laminated Scandinavian plywood and is built to stand the test time, with the view of being modified rather than replaced as the kids grow up. 

Mina Panic Io Kids Design

Featured: Mina Panic, founder of IO Kids Design

What drew you towards creating children’s furniture?

Designing for children is an interesting challenge as the needs of small people can often be very different to those of adults. With children’s products the challenge is a lot to do with how they can stand the test of time in order to get the maximum usage and not just for a short period, whilst at the same time creating eye-catching pieces that are functional and easy to use. My children also played a big part in the reasons for creating the furniture.

Do your own children have any input in the design process?

My children love to be around during the design process, they are always interested in what the next piece might be. They will also always help to improve the functional and ergonomic design aspects and often tend to help in moulding the scale of the pieces.

What made you choose Scandinavian Plywood as your main material?

Some of my favourite designers worked with plywood and I have always thought it was a special material. I remember with great fondness having plywood furniture as a child. For me the very nature of plywood produces a friendly and comforting feeling.

We enjoy working with plywood because of its warmth and resilience and also because it is such a versatile material that is easy to use in different ways such as bending and flexing. Those processes actually enhance the very essence of this material, bringing out its beauty, grain and texture.

plywood io kids design

Featured: Plywood by IO Kids Design

How important is changeability in your furniture?

The ability to transform is an important aspect of our furniture.  If a piece has the ability to change or transform then its longevity can be enhanced which is also important for us.

It is very satisfying to have an object that can be used in different ways and that remains functional year after year and can be eventually passed on to future generations.

What is the creation process for a piece of IO furniture?

The early stages of the design process are usually the most exciting where the pieces begin to develop and evolve in different ways. This may be a response to a particular need or the result of problem solving. Once again my children often inspire ideas aiding the creative process that will lead to sketching through ideas or model making and then developing the technical aspects in detail, this will also be evaluated to assess how pieces can transform or be multifunctional.

We always strive to extend the life of a single piece by adding more uses to it. If we can transform a piece its longevity can be enhanced and therefore improve the sustainability and long term use of the piece. Our doodle box is an example of this, being a mobile storage unit which at the same time can also be used as seating or as an arts and crafts box with an easel.

Do you have any plans to expand your current range?

We are returning to Design Junction this year where we are launching 3 new products. We will also be showing IO Bunk Pod in the new finish which we are very excited about.

Featured: Io Bunk Pod - Yellow

What does good design mean to you?

Good design is not only about the way things look but also very much about how things work or function, the use of materials and interesting ways of using them also plays a role in this. If the design is well considered and can be easily used then this will ensure that the end product will hopefully be around and in use for a long time. Innovation is another important element. Good design should excite and delight.

What do you enjoy most about your job?

The creative aspect of the job is the best part, especially the early stages when a lot of research is done. My day is never the same especially when working on something new - every stage is interesting and creative. One of the most rewarding aspects is seeing any of the new pieces for the first time, when the all the hard work on the design comes to fruition.


IO Kids Design full collection is available at sustainable concept store E-Side.

As Seen on LivingEtc, VogueBambini, MarieClaire Enfants. IO Bunk Pod, available in White and Yellow, An all-in-one space saving place for children to sleep, store and study!

IO Doodle Boxmultifunctional trolley that can generously house a multitude of art and craft materials with its practical removable tray.






Singgih Susilo Kartono12/06/2014

Singgih Susilo Kartono's most recognisable work is his award winning Magno Wooden Radio. He is widely regarded as a credible creative proponent of eco and sustainable design. Singgih’s workshop is located in his home village of Kandangan in central Java, Indonesia, where he works with 30 other craftsmen all of whom are from his village. His designs focus on small, practical items and are made almost entirely from wood, which is grown locally. For every tree used in his designs, Singgih replants this within the local tree nursery from which his wood is derived.

>>View S.S. Kartono Full Collection Here

Singgih Susilo Kartono Magno Radio

Where does the name Magno come from? 

'magno' comes from the word 'magnify', as in ‘magnifying glass’ – which is the first product I created. I also have my own interpretation of ‘magno’. Magnifying glasses enable you to see things closely and in great detail. Likewise, simple and beautiful forms in design executed with high quality craftsmanship draw people in – they pay more attention to the details of the product and appreciate the artisan work that has been invested in its creation. I choose g as logo because of its sculptural form, I want to create products which are as unique as the g.

Your designs are all made of wood - what is it that you like about working with the material? 

Wood is one of my favorite materials. I was born and raised in a village as a young boy, and I loved seeing the works of local carpenters. Inspired by this, I used to make toys from wood or bamboo – which were the most obtainable materials around me. Perhaps my love of wood comes from these subconscious early memories. The more I work with wood, the more fascinating I find it as a material. Wood is not only a visually beautiful material, but I think it also harnesses and teaches us three important aspects in life - balance, limit and life itself.  

How to you ensure that your materials are sustainable? 

When I started using wood as a material, I knew that, at some point, I would have to deal with wood certification. Wood certification has a purpose to sustain the environment. I think that if I use fewer woods in my work, and then return more woods to the forest from which it came, it would answer the environmental sustainability issue. In just one year, my worker only needs two trees to fulfil his work, and we can plant more than 50 trees per year, per worker (craftsman). The complexities and costs of wood certification only suit big companies. For small design workshops such as Magno, saving the materials and directly replanting the trees are a better solution for the replenishment of these natural resources.

Your design studio is based in your home village of Kandangan, how does it benefit or impact on your local community?  

On one hand, Magno has enabled me to create a living in my village. It’s also given 30 villagers jobs – from doing the replantation to carefully handcrafting each of the products we make. We have become internationally recognised because of their innate craftsmanship and talent.

But I’m so sad that the degradation of the village is occurring on a bigger and faster scale. The advancement of technology and the improvement of transport links has seen our local talent leave the village, with scholars fleeing to cities. With that, the village potency to be self-sufficient and sustainable is in danger. I’m heavily concerned about that condition and I’m always thinking of new ways to find a better solution and retain the talent or to at least attract new talent elsewhere.

Since 2013 we started a new programme called ‘Spedagi’  - a bamboo bike tour - dedicated to the cause of village revitalization. The mission is to attract external resources to come and stay with the villagers, and to help with village revitalization projects. The presence of these external resources, especially skilled human resources, is helping to fill the village with new thinkers which has been lost because of this brain-drain from village to the city.

Singgih S. Kartono Workshop Magno Radio

What was the inspiration behind your iconic wooden radios?  

When I was in college, I visited my friend’s house and accidentally saw a bamboo basket next to a speaker box. I envisioned that the bamboo basket was also part of speaker box (grill). From that small thing, I tried to do a little experiment for a radio product using many materials, including wood. I feel that the radio becomes the perfect product due to its imperfections and limitations (in that it is only able to produce sounds). I believe that we live in nature, and nature teaches us about limit and balance. Radio and wood brings this particular way of thinking to life.

What are you currently working on? 

The last product I developed is SpiKO, a wooden Bluetooth Speaker. Now, I am concentrating on Spedagi, bamboo-bike for village revitalization project. I am also preparing a launch for Spedagi in Japan, 2015. Spedagi will become an international movement to promote the village as a sustainable community of the future, and the bamboo bike will become a symbol of this effort.

Spedagi Singgih S. Kartono

What does good design mean to you?  

Good design improves nature.

What do you most enjoy about your job? 

When I’m able to help others with my work, especially those less fortunate than me, that is what I find most rewarding.






MALAFOR is a design studio headed by Agata Kulik-Pomorska and Pawel Pomorski.

These Polish designers graduated at Academy of Fine Arts in Gdansk (Poland) in 2003 and since then they have created a fantastic collection of contemporary, stylish and functional objects. Their Blow Armchair and Sofa, an inflatable piece of furniture made from recycled paper is award winning, and their iconic range of solid oak trunk stools encased in a sheath of vibrant metals is a shining example of funky eco and sustainable design. 

Malafor Designers, Polish Designers

What is your studio like?

We’re living and working in Northern Poland, a coastal region close to nature and far away from towns and cities.

Our studio is our house. The house is in the countryside, although this is a very modern piece of architecture, well inscribed in the landscape. The house is also one of our project. So we live and work in a place we have designed.

Where does your inspiration come from and what or who influences your work?

The place where we live is the inspiration of our projects. We discover the characteristics of the region and we try to reproduce them in our designs. We have the studio at hand and views over open spaces stretching out in front of us. Our production process is simple and effective: we have the design ideas, local craftsmen manufacture them for us and then we send our products all over the world.

Are there any designers you admire?

We admire Japanese designers- Tokujin Yoshioka, Naoto Fukasawa, or Nendo / Oki Sato - for simplicity and lightness of their projects.

We like very much also projects from the duo Barber – Osgerby and Jasper Morrison.

In terms of industrial design, our guru is Dieter Rams, who was the forerunner of simple forms and inspired lots of contemporary designers, including the creator of Apple.

What is your favourite piece of design?

It's very difficult to choose just one piece of design. As a piece of furniture we would choose the Honey-pop chair by Tokujin Yoshioka.

As a piece of industrial design – the Radio – Phono-Kombination SK4 designed by Dieter Rams from 1956.

Honey pop chair and radio phono sk4

What are you working on right now?

We are working with sailing materials, typical of our region. We make use of the latest textiles technology used for making sails, basic materials like Dacron and more advanced carbon fibre laminates. We’re aware that as new technologies are changing, the manufacturing processes are taking over the more traditional methods. For this reason, we’ve decided to apply these disappearing techniques for the manufacturing process of our pneumatic furniture.

We are still developing as well our collection of inflatable furniture (Blow Sofa, Blow Armchair). This kind of furniture has a huge potential and it`s an interesting idea - furniture filled with air, which is around us and it is free! We borrow air to fill our furniture. Nothing is lost in nature! We will soon introduce a new collection of our inflatable furniture - a "warmer" version - upholstered with felt. These pieces are manufatured for us by local craftsmen.

Malafor Inflatable Furniture

What do you feel is the best part of your job?

The most interesting part of our job is the process of creation which is not tied to any constraints. The next step is less pleasant -to customize the product for manufacturing capabilities. We always try to be the least of madness fled the creation of the first stage of the project for the second phase of the project to materialize.

What is your home like? Is it filled with your creations?

Yes, of course. Our house is full of furniture prototypes, which later came into production. Or objects that have been shown at exhibitions and then returned.

We use them constantly and we are very satisfied users!

Are there any other materials you’d like to use or work with?

We would love to introduce items made of plastic, biodegradable plastics. It's a complicated process but we hope to succeed soon.

Complete this sentence: “Design should be... RESPONSIBLE”


You can see Malafor Full Collection here




Thomas Maitz 31/03/2014

This month we meet Thomas Maitz, designer at Perludi – the Austrian brand that creates clever low toxic furniture for kids. Nippy rocking horses with a cosy textile finish and environmentally friendly handcrafted desks that adjust in height as your child grows up are just some of the innovative designs on offer.

Thomas Maitz Perludi

What made you decide to get involved in children’s furniture design?

I have been working as an interior designer on “adults projects” and started focusing on kids design when my first son was born.

What are some of the key challenges you face when designing for kids?

Kids love to experiment while playing and that is very important for their personal development. The challenge is to provide lots of functionality, while details and quality must meet the highest of standards. My personal goal is to communicate with kids not by making things more childish but to provide them with interesting, well-made products. Kids prefer products which their parents can engage with as well.

Where does your inspiration come from and what or who influences your work?

My work is inspired by almost everything around me… I love my life with my family, the kids, the work, the house with nature surrounding it, and I especially love music. It’s difficult to explain, but I think most of the influence comes from music. For me the process of designing is similar to making music … a mix of creative work, knowledge, training, freestyle and composing.

Thomas Maitz Perludi Children Bed

Do you feel that you have to nurture your own childish side in order to relate to children so you can therefore translate this into your designs? If so, how do you go about ‘thinking young’?

“How old are you?” It’s a fact, that we all have been kids.  But the answer is ‘no’. I think the key to good relations between kids and grown ups is to understand that the universe for kids is not separated from adults. It’s one single universe. We have to speak the same language if we want to interact with each other. Therefore if ‘Design’ is a language it must be the same language for kids; and from that, we can easily teach them to also respect society and the environment in relation to design too.

What is your studio like?

We have a studio with an enclosed showroom in a very old town house in Graz. In the yard there is a big garage, which we use to house extra stock and for workshops.  The district is central and lovely. There are between four and six of us in the office. I am proud that we do not need prescribed working hours yet; we just inform each other of our comings and goings and everybody seems to be motivated well. A good kitchen in the studio is a must for me, so we cook our own lunch and have coffee breaks and discussions there.

Are there any designers you admire?

There are lots of fantastic designers around and I admire all of them.

What is your favourite piece of design?

Oh that changes weekly! But at the moment, number one for me last week was the bicycle “VIKS” from velonia.

What are you working on right now?

Too many things! We always work on some new products and services simultaneously. The next product will be accessories for the CASPAR desk and simple modular shelves.

Any new materials that you would love to work with in new designs?

We already did some research into new sustainable materials, but it’s a longer-term project. I still prefer to work with wood; it’s excellent.

What do you feel is the best part of your job?

The best part is to work with others on something which makes people happy. I love to communicate and to travel and meet other people.

What is next for Perludi?

Perludi should stay authentic and improve on all fields continuously. We want to become the world´s best kids design company. 

Visit the Perludi collection at E-Side



Willem Heeffer26/02/2014

Willem Heeffer is the Dutch designer who has notably made upcycling in design both stylish and fashionable. Finding new uses for old, tired and broken objects, Willem demonstrated his uncanny knack for repurposing the once defunct into a thing of beauty with funky, contemporary lighting made from used Heinz Baked Bean cans and old washing machine drums.

Willem Heeffer designer

What is your studio like?

I am based in an industrial looking building. It has a loading bay at the back and big freight elevators. The building is packed with architects, woodworkers, artist, designers and photographers.  I share my studio with Kalle who makes giant wood sculptures of gnomes! Not totally my thing but its nice to be around people active in different fields. My studio is constantly changing to suit the needs of any projects.

Where does your inspiration come from and what or who influences your work?

This is a question, which often returns in interviews. It is not easy to figure out where the inspiration comes from, sometimes it is very random: on the bike, while watching a movie or just while brushing my teeth. Besides being inspired by all the good designers and musicians around me, I guess it is the people in my direct surroundings who influence me and contribute the most with their support and criticism.

Are there any designers you admire?

I love the work of Bernd and Hilla Becher. They are best known for their extensive series of photographic images, or typologies, of industrial buildings and structures. The most well known is the series of water towers.  I also like the work of Martino Gamper. I appreciate the humor and the liveliness of his designs.

What are you working on right now?

I have a few projects going on at the moment. I am working on custom lights for a local ice cream bar situated in an old slaughterhouse.  I love doing these custom works as it gives me a lot of creative freedom so that the lamps really suit the space as well as capture the companies’ identity. I am also working on some desk lamps at the moment.

When did you realize you wanted to work on upcycling old items?

Upcycling is not the only thing I do.  I believe good design is mindful design. Ecology and ethics should form an integral part of this. With this in mind, I like to take on all kinds of projects.  I think I always had an interest in ready-mades. I like working with existing shapes and objects, to change the function and create something new. My lamps or also sort of ready-made but with a twist.Willem Heeffer Upcycling Lighting

Any bizarre items or materials that you would love to work with and upcycle?

I would love to use materials which have been recycled and can be poured, casted or formed in any new shape; a bit like the wood pulp chairs.

What do you feel is the best part of your job?

No week is the same. All these different projects keep me challenged and excited. Sometimes you don’t know what’s coming up next and it might be a bit uncertain at times but the results are worth it and I would not change it!

What is your home like? Is it filled with your creations?

Yes, I have plenty of my own creations in my home as well as from other designers and the recycling centre. But it’s not perfect and constantly changing. It’s a little bit like the shoemaker's children go barefoot.

Do you think upcycling is becoming more popular these days? And if so, why?

We all know why upcycling is important and it will play an even bigger role in future.

However, according to Christopher Barnatt, we should be careful in thinking that this is the only solution. “Rather than striving toward sustainability, we should start focusing on how we can least painfully deconstruct our consumer society and transition to a world in which we consume things less and value things more”

This is the key to good design for me: ‘value things more’. Show the reason and the process of how an object is made; this gives a good understanding of the product and will form a much stronger bond and connection.  Give the product a soul, a history and a story and it will stay with us for a long, long time to come.

Willem Heeffer’s upcycled drum lighting is available at E-Side (, Tel: 01494 61 60 81